Our yearslong strategy of treating Ted Lasso and his team AFC Richmond as a real club culminated in this incredible partnership with EA Sports which saw Ted and Richmond become the first fictional characters ever in the world’s most popular sports video game.
This campaign has picked up the Cannes Grand Prix for Brand Experience & Activation, as well as a Gold Lion in Gaming, 4 Gold Pencils at The One Show, a Yellow Pencil at D&AD, and 3 Webbys.
Chris & Mike: Creative Directors
This live event and film recently picked up an Emmy nomination, a gold One Show pencil, a wood D&AD pencil, and was inducted into the permanent collection at the MoMA. It has received over 45 million views online.
Chris & Mike: Creative Directors / Writer / Art Director
This work received a Titanium Shortlist at Cannes and won gold awards at every major show in the world including: Cannes, One Show, The Clios, New York Festivals and the London International Awards. It’s also featured in the latest edition of the book Hey Whipple Squeeze This.
Chris & Mike: Writer / Art Director
This campaign won the Grand Prix at Cannes in Media.
Chris & Mike: Creative Directors / Writer / Art Director
This social activation for Apple TV+ won a Gold Lion at Cannes, and was a Winner at the Webby Awards.
Chris & Mike: Creative Directors
Agency: Apple TV+ / Mirimar
To prove that girls have no limits for what they can achieve, we created a social experiment in partnership with Mattel that showed 1st grade girls that toy cars aren't just for boys. Then, we created 450,000 Matchbox cars with Mattel that were sold in over 40 countries. The cars and film have been turned into an inspirational education program for young girls that has been taught in 26 U.S. states.
Chris & Mike: Executive Creative Directors
This campaign picked up a gold Cannes Lion for Product Design, as well as a graphite D&AD pencil.
Chris & Mike: Associate Creative Directors / Writer / Art Director
This Christmas activation was created for Mercedes-Benz USA. After only a few days it was picked up by MB Global who ran it in 8 other markets. The campaign was awarded a shortlist at Cannes and finalist at The Webbys.
Chris & Mike: Executive Creative Directors / Writer / Art Director
The marketing for this campaign was a main part of Dave Franco’s interviews on Jimmy Fallon and James Cordon’s late shows. The songs recorded for the marketing were liked so much by the show’s creators that they were actually put into multiple episodes of the show. The campaign also picked up 2 shortlists at the One Show.
Chris & Mike: Creative Directors
This film received a bronze Cannes Lion and won gold in every Canadian show including The Marketing Awards, ADCC, and The Bessies.
Chris & Mike: Writer / Art Director
As Shopify’s first agency, we led a creative team that developed their brand identity and first ever brand campaign. The work picked up a D&AD Integrated Wood Pencil and 4 merits at the One Show.
Chris & Mike: Executive Creative Directors
Jet.com is a new e-tail start up. Over the last two years, we’ve had the opportunity to build their brand campaign from the ground up. This film was the launch ad for their first campaign.
Chris & Mike: Creative Directors / Writer / Art Director
This campaign won a bronze Cannes Lion in Promo & Activation and the films picked up 4 shortlists.
Chris & Mike: Associate Creative Directors / Writer / Art Director
We’ve been creative leads and writers on the famously innovative Ted Lasso Twitter account since the beginning. The social campaign won 3 Webby Awards.
Chris & Mike: Creative Directors
This campaign picked up silver prizes at the Canadian Marketing Awards and the ADCC.
Chris & Mike: Writer / Art Director
This billboard using only an awning and the shadow it cast, picked up a gold prize at the Canadian Marketing Awards.
Chris & Mike: Writer / Art Director
After a year of "innovating saving", Jet.com wanted to tell people about all the ways you can save on their site - and just like that, the aptly titled "more ways to save" campaign was born.
Chris Joakim & Mike Donaghey: Executive Creative Directors
As the showcase piece for the global rebrand of Philips Headphones, this project ran in 22 markets across Europe and Asia, and was selected to be Site of the Day by the FWA.
Chris & Mike: Associate Creative Directors / Writer / Art Director