To prove that girls have no limits for what they can achieve, we created a social experiment in partnership with Mattel that showed 1st grade girls that toy cars aren't just for boys. Then, we created 450,000 Matchbox cars with Mattel that were sold in over 40 countries. The cars and film have been turned into an inspirational education program for young girls that has been taught in 26 U.S. states.
Chris & Mike: Executive Creative Directors