Our yearslong strategy of treating Ted Lasso and his team AFC Richmond as a real club culminated in this incredible partnership with EA Sports which saw Ted and Richmond become the first fictional characters ever in the world’s most popular sports video game.
This campaign has picked up the Cannes Grand Prix for Brand Experience & Activation, as well as a Gold Lion in Gaming, 4 Gold Pencils at The One Show, a Yellow Pencil at D&AD, and 3 Webbys.
Chris & Mike: Creative Directors